The author
Richard Watson is a writer, speaker and strategist who helps individuals and organisations to think ahead, with a particular focus on trends and scenario planning. His clients have included, amongst others, PricewaterhouseCoopers, Virgin, Toyota, McDonald’s, Westfield, Coca-Cola, the Dept of Education and St George Bank.
Richard is the publisher of What’s Next, a website that documents global trends, and is co-founder of Futures House, a specialist scenario planning consultancy.