The author
Richard Watson is a writer, speaker, and consultant who advises organisations on the future, focusing particularly on future trends and scenario planning. His clients have included, amongst others, Virgin, Toyota, McDonald’s, Tesco, News Limited, Westfield, Unilever, Coca-Cola, the Dept of Education and St George Bank.
Richard is the author and publisher of What’s Next, a futurist at the Future Exploration Network, a member of Futures House and a regular columnist for a number of magazines including Fast Company (USA), Retail Banking Review (Australia) and Future Orientation (Denmark).